Head of Commercial Strategy & Marketing

Deskripsi pekerjaan

1. Revenue Ownership

• Take full ownership of company revenue targets across B2B, B2C, retail, distributor, project, and online channels.
• Develop annual, quarterly, and monthly commercial growth strategies to achieve sales and profit targets.
• Monitor revenue performance, margin health, and business profitability.
• Identify new revenue opportunities, market gaps, and growth acceleration initiatives.

2. Full Funnel Integration

• Build and manage end-to-end customer journey from awareness, acquisition, conversion, retention, and loyalty.
• Ensure seamless coordination between brand marketing, digital marketing, sales operations, CRM, and after-sales support.
• Improve customer acquisition cost (CAC), lifetime value (LTV), and overall conversion efficiency.
• Establish strong reporting systems for full-funnel performance tracking.

3. Commercial Strategy

• Lead business development strategy for key accounts, modern trade, distributors, retail channels, and strategic partnerships.
• Drive market expansion initiatives including offline channel growth and omnichannel development.
• Develop pricing strategy, promotional planning, and channel optimization.
• Support product launch strategy and market penetration planning.

4. Marketing Strategy Alignment

• Ensure brand strategy supports commercial objectives and revenue targets.
• Align marketing campaigns with sales priorities, product launches, festive campaigns, and market demand.
• Oversee brand marketing, digital marketing, CRM, loyalty programs, retail activation, and campaign effectiveness.
• Strengthen brand positioning and customer engagement across all touchpoints.

5. Performance Management

• Set KPI frameworks for commercial and marketing teams with strong accountability systems.
• Lead performance review processes for managers and team leaders.
• Ensure data-driven decision making through dashboards, CRM reports, and business analytics.
• Improve operational efficiency and execution excellence across departments.

6. Cross-Function Alignment

• Collaborate closely with Finance, Supply Chain, IT, and People & Culture to ensure smooth business operations.
• Support digital transformation initiatives involving CRM, ERP, CDP, AI tools, and omnichannel systems.
• Ensure sales execution is supported by inventory planning, financial discipline, and system infrastructure.
• Act as strategic partner to Managing Director for business growth decisions.

Leadership Responsibilities

Lead and manage:

• Brand Marketing Manager
• Digital Marketing Manager
• Retail Marketing Manager
• CRM & Loyalty Manager
• Creative Designer Manager
• Regional Business Development Manager

Kualifikasi

Education

• Bachelor’s degree in Business, Marketing, Management, or related field
• Master’s degree (MBA or equivalent) is preferred

Experience

• Minimum 8–12 years of experience in sales, marketing, or commercial roles
• At least 3–5 years in a leadership position managing cross-functional teams
• Build a high-performance commercial culture focused on accountability, execution speed, and measurable results.
• Develop strong succession planning and team capability building.
• Proven track record in driving revenue growth and market expansion
• Experience in multi-channel business (retail, distributor, and online)
• Experience in electronics, FMCG, or consumer goods industry is preferred